Saran Sitthichart

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Saran Sitthichart (Chef It) is the chef-owner and co-founder of NEUA.NEUR.BKK, known for his modern Northern Thai cuisine and concept-driven dining experiences. With a passion for premium beef, seasonal produce, and locally sourced ingredients, he creates menus that balance exceptional flavour, quality, and sustainability. Drawing on expertise in menu development, food cost management, and kitchen leadership, Chef It is recognised for delivering refined culinary experiences and high-performing operations. Beyond the restaurant, he is actively involved in culinary consulting, chef collaborations, and industry events that support the growth of contemporary Thai cuisine. As an Aussie Beef Mate, Chef It is committed to showcasing the versatility of Australian beef through innovation and education. A strong advocate for whole-carcass utilisation, he champions the use of secondary cuts to promote sustainability while celebrating the rich flavours of Thai cuisine through modern techniques and memorable dining experiences.